If you’re new in
website hosting, most likely you make some widespread mistakes that hurt SEO
considerably. Find out what changes can be made to the website to increase the
number of readers and boost ranking.
No permalink optimization
Permalinks show
users what your pages are about, and also let search engines to define their
relevancy. Therefore you should shape up a correct structure of your permalinks
in settings. It’s recommended to post permalinks to page titles only. Don’t
forget to include keywords in the links.
Ignoring fields about keywords and title
If you don’t fill
up all fields in your post, it can have negative impact on SEO. Keywords allow
search engines to understand how well a webpage is optimized for targeted
keywords. SEO title helps to customize the title and make it understandable for
search engines. Besides, if you dedicate a few minutes to writing a meta
description, a post will have better click rates.
Poor interlinking
Why having links
between blog posts? First, it increases user engagement making people surf the
website continuously. Secondly, bounce rates become much lower. SEO benefits
are also clear: when Google sees that contextually relevant pages are linked,
the relevance of website in some certain topic increases. Use links actively
and include different keywords.
Not much external linking
External linking
also boosts search ranking, if they connect users with authoritative web-sites.
That happens due to the above-mentioned relevancy factor. Furthermore, Google
approves of this strategy, because it shows the relevancy of the project. So if
you don’t have external links, or use them rarely, Google will assume your
website is not interesting and invaluable.
No image optimization
Although some
developers don’t care about writing alt text, this is very important. It’s
useful for mobile visitors and visually impaired people. Alt text should also
be added to logos and navigational images, because it provides wider context
for search engines.
Learn how to
improve SEO with CDN: https://inxy.hosting/blog/how-cdn-improves-3-google-ranking-factors
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